Working with our identity

Our typography

We have carefully selected the Helvetica Neue World Light 45 typeface for its exceptional versatility and extensive language support, reflecting our commitment to a global audience.

In crafting our brand’s textual elements, our primary objective is to create a lasting impact on the viewer and allow them space to contemplate the statements they encounter. Given that our product aims to revolutionize individuals’ perception of generosity and money, our approach must captivate their attention, both through the content and its delivery. To achieve this, we strive to minimize distractions while preserving the essential meaning and encapsulating the brand essence – Joy. By removing extraneous elements, we create an environment where our message takes center stage, commanding the attention it deserves.

Live freely. (English)

ใช้ชีวิตอย่างอิสระ (Thai)

Живите свободно. (Russian)

Ζήστε ελεύθερα. (Greek)

Give your statement the space it deserves.

We set text in a manner that encourages readers to contemplate and reflect. As demonstrated in the example above, we employ simple language that prompts deeper consideration.

To enhance the visual impact and provide ample breathing space, we opt for a center-aligned text placement. The text is set to be as large as possible while still ensuring a generous amount of white space surrounds it. This strategic combination of size and spacing ensures that the message remains prominent, capturing attention and allowing for a moment of contemplation.

When presenting body copy, we align it to the left to promote readability and facilitate a smooth reading experience. To establish a clear hierarchy for the reader, we employ various weights, sizes, and spacing techniques.

To enhance readability and break up information into manageable chunks, we employ columns. This approach facilitates easier scanning of content, enabling readers to absorb information more efficiently and effectively.

Create hierarchy

Headings

Titles

Subtitles

Subheadings

Body (Emphasized)

Body

H1 (64px)

H2 (48px)

H3 (40px)

H4 (32px)

H5 (24px)

P (18px)

When creating a new document start with the body copy size, firstly create a comfortable and legible size taking into account the size of the canvas/document. Remember to view your design at 100% scale to ensure a true likeness to the end result.

Once a size for the body copy has been found, you can move on to finding sizes for the subtitle and titles. Follow the rules below in order to upscale your text sizes to create hierarchy within your design. A good starting point for print would be anywhere between 8-10pt.

Example for print:

Body copy size is 10pt (based on A4 document):

Subtitle: Multiply by 1.6 to find your size and round up or down accordingly: 16pt

Main Title: Multiply by 1.6 to find your size and round up or down accordingly: 26pt