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Globally, there is not an established generosity sector. In those markets which are more mature, there is almost always a defined ask and therefore, an expectation that anyone asking an individual to give will be prescriptive as to where that money should be directed.
Firstly, to have the ambition of creating a generosity sector.
Secondly, to move so fast and with such agility and impact, based on a compelling product experience and volunteer network, that first-mover advantage gives us an unassailable ownership of the sector.
We are the catalyst. The movement will be sparked by Generosity Path, and we’ll support individuals to apply their newfound generosity alongside like-minded others, but the flame itself will be fanned by the Holy Spirit as it works through God’s people.
God’s generosity has always been radical (John 3:16) and is at the heart of the gospel message. He has not only sown that deep in our hearts but is the provider of all our resources – anything we might get to give, has already been given by God. At the heart of who we are is the desire to unlock this truth.
We are never prescriptive as to where an individual should direct their giving. Instead, we recognise that the path to generosity will look different for every individual.